So you want to start your
own business. Maybe you're really knowledgeable and passionate about
something, or you've found a way to fill a gap in the marketplace. Wherever
your interests lie, there's almost certainly a way to turn it into a
business.
There's a lot to consider and
plan before you launch, and it's important to prepare yourself for
entrepreneurship. If you think you're ready to start your first business,
here's a step-by-step overview of what you need to do to make it happen.
This journey isn't an easy one,
though: Starting a business requires a lot of time, effort and hard work, and
many would-be entrepreneurs end up failing. But if your company survives, the
rewards are well worth the obstacles you'll face on the road to
success.
#1. Write a business plan
#2. Refine your idea
#3. Assess your finances
#1. Write a business plan
Now that you have your idea in
place, you need to ask yourself a few important questions: What is the purpose
of your business? Who are you selling to? What are your end goals? How will you
finance your startup costs? These questions can be answered in a well-written
business plan.
A lot of mistakes are made by
new businesses rushing into things without pondering these aspects of the
business. You need to find your target customer base. Who is going to buy your
product or service? If you can't find evidence that there’s a demand for your
idea, then what would be the point?
Conducting thorough market
research on your field and demographics of potential clientele is an important
part of crafting a business plan. This involves conducting surveys, holding
focus groups and researching SEO and public data. A guide to conducting market
research can be found.
A business plan helps you figure
out where your company is going, how it will overcome any potential
difficulties and what you need to sustain it. A full guide to writing your plan
can be found, and when you're ready to put pen to paper, can help.
#2. Refine your idea
If you're thinking about
starting a business, you likely already have an idea of what you want to sell,
or at least the market you want to enter. Do a quick search for
existing companies in your chosen industry. Learn what current brand
leaders are doing, and figure out how you can do it better. If you think
your business can deliver something other companies don't (or deliver the same
thing, but faster and cheaper), you've got a solid idea and are ready to create
a business plan.
Another option is to start of
an established company. The concept, brand following and business model are
already in place; all you need is a good location and the means to fund your
operation.
#3. Assess your finances
Starting any business has a
price, so you need to determine how you're going to cover those costs. Do you
have the means to fund your startup, or will you need to borrow money? If
you're planning to leave your current job to focus on your business, do
you have some money put away to support yourself until you start
making a profit?
Experts generally agree that startup
businesses often fail because they run out of money too quickly before turning
a profit. It's never a bad idea to overestimate the amount of startup capital
you need, as it can be a while before the business begins to bring in a
sustainable revenue.
If you need financial
assistance, a commercial loan through a bank is a good starting point,
although these are often difficult to secure. If you are unable to take out a
bank loan, you can apply for a small business loan through the (SBA)
or an alternative lender.
Startups requiring a lot more
funding up front may want to consider an investor. Investors usually provide
several million dollars or more to a fledgling company, with the expectation
that the backers will have a hands-on role in running your business.
Alternatively, you could launch a campaign to raise smaller amounts of
money from multiple backers.
RegardJoseph Ifeanyi
CEO Joseph Empire Ent.
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